Fifty years ago a group of Warren merchants decided to host an event to celebrate the tomato industry and to help promote business in the area. The Bradley County Pink Tomato Festival was born.

Since that first celebration in 1956 the festival has evolved into one of the most well known and respected events in Arkansas. Many people have contributed to the success of the annual event, from those present at that first celebration to the dedicated volunteers today. The Festival Parade and Pink Tomato Beauty Pageants were added in 1957. The All-Tomato Luncheon and Street Dance have always been crowd favorites. Other events have included: Arts and Crafts show, Tomato Eating contest, 5K Race, and the Pink Tomato golf tournament. Thanks to the vision and creativity of those involved, new attractions are added each year.

From a one day event the festival has grown to a week long celebration, with activities for all ages. The Pink Tomato Festival is now attended by 30,000 people each year and many are Bradley County natives who come home to be a part of the giant homecoming celebration.

The Pink Tomato Festival, held the second week in June, has received state, national and international recognition. Every Arkansas governor, serving since 1956, has attended the festival. The Bradley County Pink Tomato was designated the state’s official fruit and vegetable by the Arkansas Legislature in 1987. The award winning event has been recognized by leading magazines, television shows and is well documented each year by the news media.

The Bradley County Pink Tomato Festival has grown and prospered over the years because of the dedication of the many individuals who work together and give their time each year to insure the event’s success.